Shopify SEO: 7 Steps to Rank Your Store #1 in 2025

You can do this manually by typing queries into search engines. Luckily, there are many awesome tools that do this automatically. Our ranking systems consider the words in domain names as one of many factors to determine if content is SEO Anomaly relevant to a search.

Transitioning from HTTP to HTTPS can improve your site’s security and ranking. Merging similar pages on your website is a strategic approach to improving your Google rankings and enhancing user experience. Add multimedia elements such as images, videos, and infographics to enhance comprehension and engagement.

And while Google is constantly tweaking their search engine algorithm, here are some fundamental strategies to get you started on improving your organic search engine rankings. Creating high-quality content can go a long way to boosting Shopify SEO. Technical SEO ensures that your blog posts are easily discoverable and indexable by search engines, laying the foundation for higher rankings and increased organic traffic. In 2025, Google’s search algorithms are smarter than ever, making it increasingly challenging for websites to rank on the first page.

Target Low-Difficulty Keywords

One of the advantages of using internal links is that the anchor text may match the content exactly. So, they’re pretty straightforward to create and you don’t have to rely on other third-party websites. This can also help to improve your bounce rate (and by improve we mean lower, but more about this later). While the actual website design and layout on mobile can be different to optimize the user experience, the content must still be the same as the desktop site.

My Current Toolstack affiliate links

You may find that your business doesn’t show up for relevant searches in your area. To maximise how often users find your business in local search results, ensure that your business information in Business Profile is accurate, complete and engaging. To improve your business’s local ranking, use Google Business Profile to claim and update your business information.

A guest blog post is a free piece of content that you offer to another blog. In return, you’ll get at least a “bio” at the bottom of the guest post, where you can link to your homepage, a blog post, or (hopefully) whatever you like within reason. As mentioned, your Google E-A-T score essentially takes into account if your brand can be trusted. While the quality of your content will play a huge role, it will be of less help if your branding isn’t applied consistently. Authoritativeness basically has to do with your online rep and the recognition that you’re getting.

• While we did find that URL Rating and rankings were tied, the relationship was small.
• Google review count and review score factor into local search ranking.
• Similar to our title tag findings, most pages in Google’s results have a matching keyword in the page’s H1 tag.
• Did you know 95% of search traffic goes to the first page of Google search results?
• When done right, you can see an instant 12% lift on driving sales.

However, I have no one post that overviews the entire process of how to rank a website in Google…that would be easy to consume and understand by someone just getting started. Since Google’s goal is to connect people with the web pages and sites that they’re looking for, they pay a lot of attention to things that increase bounce rate. After all, a high bounce rate indicates a poor user experience. Since Google doesn’t want a reputation of sending people to frustrating, poor-quality websites, sites with slow load times get deprioritized by Google’s algorithms. Secondary keywords are incredibly important because they help you cast a larger metaphorical net into the search engine sea. Secondary keywords should be closely related to your focus keyword and have the same intent.

Think about the last time you needed a nearby service — maybe a coffee shop, a plumber, or a pet store. You probably pulled out your phone, searched for “best coffee shop near me,” and clicked on one of the top results in Google Maps. This is something that I’ve been doing for over twenty years. I never rolled out an affiliate or AdSense site that didn’t have a carefully planned domain name, logo and mascot in place. That mascot is super important because it helps make the site memorable to site users. They’ll forget the domain name but they’ll remember that mascot and the site.

The RANK function can’t return the rank of values in visible rows only. However, in Google Sheets, you can follow the approach below to exclude hidden rows when returning the rank of values in a dataset. Just pop this formula in the first cell of your rank column, and it will automatically fill down. This approach not only saves time but also reduces the risk of errors that can occur when manually dragging formulas across cells. The RANK function handles ties by assigning the same rank to both values.

Creating high-quality, engaging content is crucial for ranking higher on Google’s search results page. It helps improve the visibility and credibility of your site, ultimately driving more traffic and potential customers to your business. Website loading speed is crucial for both user experience and one way for how to rank higher on Google. It directly impacts the performance of your business page on Google. Optimizing your website’s loading speed can greatly improve its visibility and increase organic traffic. By optimizing your keyword usage and ensuring that your page is properly indexed by Google, you can boost your site’s visibility and attract more visitors.