Competitor Analysis In Local SEO And How To Gain An Edge

While Google doesn’t formally penalize you for having duplicate posts or pages, it can still impact your rankings. Yoast also adds structured data to your pages, meaning all blog posts should appear with the schema Article. Ahrefs has a broken link checker that gives examples of broken outbound links on a website. If so, they were probably referring to dofollow links from other high-authority sites.

Add descriptive alt text to the image

If you choose to publish evergreen content vs news, it’s wise to go for the long-term play. Keyword cannibalization BHS Links occurs when two or more of a site’s pages compete for the same keyword. While this can sometimes result in both pages ranking, it’s usually easier to focus all of your efforts on a single page, rather than diluting page authority across multiple pages. If you’re not a big brand with lots of authority, you probably won’t try to tackle this keyword.

Forbes Advisor strives to test every product and service we recommend, but it isn’t always possible to get hands-on experience that matches your own. We started our search with a list of dozens of agencies to consider and then pared it down with qualifying features. Then we compared 28 popular SEO services that small businesses use. We then collected data in four specific categories with 24 subfactors. Finally, our experts weighed in after attempting to speak with representatives from each service.

Use the meta to encourage clicks, which will drive traffic and lead to more business. Those details matter, but the backbone of SEO is high-quality content. There are many sites, books, and guides (we even wrote one here at Search Engine Journal) to help you get started.

SEO vs. Print

• If they are paid links or a result of a link exchange, your ranking will be negatively affected.
• While their domain rating is quite high, 88, it’s still a good sign that topics like this are still here to stay.
• So how can you use the power of search engines to grow your business?
• Do you want to focus on organic growth only or will you need other services like paid ad management as well?
• However, we have seen firsthand that they can temporarily affect your rankings in SERPs, based on our experiences with Reddit and Y Combinator, for example.
• But that traffic is very valuable because it’s all super bottom-of-funnel traffic to software products.

Use Semrush’s Site Audit tool to check your site for over 140 on-page and technical SEO issues. Technical SEO involves improving the technical aspects of your website to enhance its search visibility. These links are called backlinks, and they can help your SEO by signaling that your website is useful and trustworthy. Off-page SEO refers to actions you can take outside of your website to improve its search visibility.

Make a list of long-tail keywords based on these topics.

This multi-faceted approach not only drove significant local traffic but also solidified their reputation as a leading civil engineering firm across every market we targeted. This structured data powers rich snippets that boost both visibility and click-through rates. For instance, with Pape-Dawson, we applied LocalBusiness schema across all their location landing pages. This ensured each page delivered accurate, structured details, resulting in enhanced rich snippets and improved engagement from local searches. Implementing LocalBusiness schema is essential for conveying critical business information—such as your name, address, phone number, and operating hours—to search engines. The algorithm decides whether your page is relevant to the particular search based on the words you use in your profile and content.