SEO Starter Guide: The Basics Google Search Central Documentation

In other words, your website may perform worse in Google if you don’t use HTTPS. People are used to navigating through websites in a certain way and you should make this process as easy and clear as possible for them. Even if it wasn’t your case, an update is a relatively easy way to improve the quality of your content, which is never a bad thing to do. The thing is that as an author, you can’t “bluff” your way through 2,000-5,000 words on your topic. And to earn those rankings – to nail that “Expertise – Authoritativeness – Trustworthiness” qualifier from Google – you must be a subject matter expert. You can actually do more harm than good by trying to use the keyword a certain number of times in your text.

Fix broken backlinks coming to your site

Ideally, visitors should be able to navigate from your homepage to any other page on your site with only a handful of clicks. Learn all about visual search optimization with Crystal Carter in this Whiteboard Friday episode. Favicons are little icons that appear next to your Google listing on mobile.

How much does SEO cost?

SEO is a cost-effective way to boost your visibility and has huge long-term potential. Explore reliable sources and tools to stay updated on the latest SEO developments. Set up Google Analytics to track and analyze website traffic and user behavior. Ensure your website is mobile-friendly to cater to the growing mobile user base. Our BHS Links research suggests that only 5.7% of all newly published pages reach the first page of Google within a year.

• Backlinks, or links to your site from other websites, are the third most important Google ranking factor.
• We’ve helped thousands of websites earn valuable, converting traffic through expert SEO.
• This means your content should be accurate, comprehensive, and relevant to your brand.
• Schema markup, also known as structured data, is a powerful SEO tool that helps search engines understand the content of your website more effectively.
• All you need is some time to learn and practice SEO, plus good SEO tools that offer vast and accurate data.

Troubleshoot the performance drops

The Search Essentials outline the most important elements of what makes your website eligible to appear on Google Search. While there’s no guarantee that any particular site will be added to Google’s index, sites that follow the Search Essentials are more likely to show up in Google’s search results. SEO is about taking the next step and working on improving your site’s presence in Search. This guide will walk you through some of the most common and effective improvements you can do on your site. And the “Anchors” tab provides insights about the most used anchor texts in the backlinks. Here, you’ll see a detailed list of all the backlinks pointing to your website.

Any time a search was performed, Google would return a page with 10 organic results, each in the same format. There would be no point to links if they didn’t direct searchers to something. Content is more than just words; it’s anything meant to be consumed by searchers — there’s video content, image content, and of course, text.

Our keyword Gap Analysis assesses your competitor’s strengths and weaknesses, allowing you to optimize your SEO approach strategically. At Professional SEO Services, we excel in providing detailed analysis and helping clients outpace competitors in search rankings. Our expertise in SEO ensures that every study is thorough, maximizing your website’s potential for higher traffic and enhanced engagement. By choosing our professional SEO service, you benefit from precise search engine tactics developed and refined over decades.