Map Pack SEO: 16 Useful Tips for Improving Rankings

Finding the right keywords is only the first step in a comprehensive SEO strategy. Contact The HOTH if you need help taking your site to the next level. Simply book a call with one of our SEO experts and we can discuss everything from keyword research to link building. Instead, you’ll want to see what progress each keyword is making. Keyword performance is often based on trends and it’s possible for high-performing keywords to suddenly drop as trends shift. One of the first steps you should take when trying to improve your SEO is to find out what keywords your potential customers are using and incorporate them onto your web pages.

It took Google until 2012 and the legendary Penguin update to wipe out low-quality links, and it has been trying to downgrade the importance of links since this time. Most content will see some level of decay over time in search results if it isn’t updated. Ideas, concepts, products, and information are all constantly evolving, and users’ changing expectations are aligned with that. As long as your site is technically sound enough to be crawled and rendered, quality content continues to be the number one ranking factor. With all that said, here are the fundamental ranking factors that should all be considered for SERP visibility. This is an issue for Google and for the SEO industry at large, because SEO pros are often looking way too deeply at the wrong thing and losing focus on what really matters.

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Research the search engine results pages for your target keywords to understand the types of images users expect. If a query like ‘January marketing ideas’ shows event graphics or social media screenshots, tailor your visuals accordingly. Aligning with searchers’ expectations increases the likelihood of your images being featured in search results or snippets. Whether it’s optimizing your on-page SEO, increasing backlinks, or monitoring analytics via Google Search Console and Similarweb, these tactics are meant to give you quantifiable results. Links posted on a third-party website that link back to your website show that users find your content useful. It also helps to show to others that you’re knowledgeable about your niche.

It will analyze the content on your pages, give you insight into your “Speed Index” score and then make recommendations for how you can boost loading times. In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily. Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain.

• Having a good Google Maps ranking is important for your local business and can help you in a variety of unexpected ways.
• Linking to a diverse range of websites signals to search engines that your content is well-connected and credible.
• Considering this, you should get your brand out into the community as much as possible, both online and offline, leading to more people searching for your name.
• Simple tools and strategies can help you generate unique, optimized images for your content.
• And if you dig deep, you’ll find LOTS of keywords that you didn’t even know you were ranking for.

On-Page SEO SEO Anomaly is one of the FASTEST ways to improve your Google rankings. Google uses algorithmic processes that consider many different factors to evaluate the quality, relevancy, and utility of an answer to a search query. In this post, I’ll show you EXACTLY how to get higher rankings in Google.

Proven Strategies to Improve Your Google Maps SEO

More backlinks from other reputable sites (not spam links, or “toxic” links, which we’ll discuss later) generally correlate with higher Google ranks. This means, if you want to improve your Google rank in 2022, keep your URL structure the same. If you do have to reconfigure some of your URLs—perhaps you’re adding a blog area and you want to move some of your site content—make sure you add redirects. To acquire backlinks, you need to give people a reason to link to you.

If you do find that they are broken, take them out or replace them. Having broken links tells Google that your content isn’t reliable and it will rank you down lower on the list. If you’re really worried about having broken links without knowing it, there are plug-ins that you can find for just this purpose. The third is “expired domain abuse,” which is when someone buys an abandoned but high-ranking domain and fills it with crummy content that then jumps to the top of search. The current state of The Hairpin is one example of how this can happen, which Wired has covered well in recent weeks. In the past year, you may have noticed an increasing number of “video snippets” appearing at the top of a SERP.