Best New Betting Sites UK 2025 Top New UK Bookmakers

Bettors can expect to come across welcome offers, free bets, and Tote multiples. Overall processing times are also considered since many bettors now anticipate fast transactions from the best betting sites. Special bonuses are often advertised during major sporting events such as the Euros and the World Cup. Such promotions have simple entry conditions, which often consist of making a minimum bet to be included in the prize draw. The objective of these events, regardless of their structure, is to provide cash or additional rewards to the winner or winners.

As such, unless they win with a three-goal (or wider) margin, any bet on them winning will be a losing one. EGBA look to guard against crime and will aim to promote their own companies so that potential customers are not tempted to seek out unregulated operators. They also have a strong emphasis on safety online as well as responsible gambling. The Independent Betting Adjudication Service (IBAS) was established in 1998 as the demand for online gambling was starting to develop. Its primary purpose is to settle any disputes that may have arisen between a gambling operator and its customers.

While these bonuses often have extra conditions attached and aren’t quite so plentiful, the base generosity and value are often higher. This is part of a new betting site’s bid to attract new users onto the site. A highly generous bonus will bring people onto the site, and then the quality of the site will hopefully keep them coming back for more. UK betting sites must have the correct licensing before all else — we won’t recommend any site that isn’t operating legally. But more than that, we like to see that a new betting site takes security seriously and hasn’t just scraped a pass from the UKGC.

However, be warned that wagering the bonus funds on table games like roulette only count 20 per cent towards the 50x wagering requirements the welcome bonus carries. The Vic Casino is one of the standout UK gambling sites, offering an impressive roulette product that allows bettors to join a live roulette table at a brick-and-mortar casino in the UK. One of the best things about betting online in the UK is that you can rely on any betting site — regardless of whether it’s new or established — to be trustworthy.

Unibet – Highest Odds

25 Free Spins on Big Bass Splash, each valued at 10p without wagering requirement. Bet1x2Now All legitimate UK betting sites—and every site I recommend—are regulated by the United Kingdom Gambling Commission (UKGC). As one of the most stringent regulators in the industry, the UKGC ensures that British operators adhere to the highest standards of fairness, security, and responsible gambling. Betting with a UKGC-licenced site means you can trust that your experience is both safe and compliant with the strictest regulations.

• You may find they aren’t as lucrative as they seem due to wagering requirements, or they might not be as straightforward as you thought.
• The listings, rankings and tables can and are influenced by the affiliate deals offered by each company and are not always truely independent.
• With the growing popularity of sports betting, bookmakers provide an extensive list of sign-up offers that await new customers for a good start.
• It is also advantageous for online betting sites to have a dedicated mobile app that can be downloaded for those who prefer using apps.
• Instead, they offer generous odds on every bet available on the website and mobile app.

Apple Pay

The SpreadEx site is a spread betting service that’s great for both experienced and inexperienced sports bettors. Try spread betting and limit the risk by collecting the welcome bonus for new players. The kwiff sportsbook attaches a list of Premier League specials to games broadcast live on television and the best live-streaming apps.

One of only four brands on the best betting sites list you might recognise from the high street, Coral has been a prominent bookmaker since it was founded in 1926. Owned by Entain, as is Ladbrokes, Coral has certainly moved with the times and boasts an impressive line-up of features on its site. New customer must place and settle £50 in bets on Matchbook markets only. The user must place and settle bets before the closing date of the promotion to qualify. Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.

Rolletto – 100% up to £1500 + 100 Free Spins for New UK Customers

Our only complaint would be a lack of a dedicated sportsbook VIP programme, like the one found on the casino side of the site. You may receive a massive 150% deposit bonus up to a maximum of £1000 when you sign up with the promo code NEWBONUS. ESSA has a number of members and they also cover more than 7,000 betting shops in the UK. They work to uncover potential irregularities in betting patterns that could signify corruption within a certain sport. The European Sports Security Association (ESSA), was established in 2005 at the same time that the UK Gambling Act was introduced.

Whilst some bookmakers on this page may not be well-known in the UK, they may be long-established global businesses. With each new online bookmaker we review, we go through each of these areas in detail as we form our review. The editors play a crucial role in maintaining the quality of our content. They review articles for clarity, accuracy, and coherence, ensuring that each piece is polished and provides valuable information.