SEO Starter Guide: The Basics Google Search Central Documentation

Use a large enough font and a high contrast ratio to make the text easy to read. Test your website on different resolutions using the Google Chrome Developer tools. Backlinks from highly authoritative websites are the most valuable and can push your website to the top.

Optimizing images, minimizing HTTP requests, and leveraging browser caching are strategies to enhance loading speed. In general, your anchor text should describe the page you’re linking to. The Google algorithm accepts exact-match anchor texts for internal links, so use them as you like. If you’re looking to dive deep into web analytics and competitive intelligence, SimilarWeb is an excellent choice. Enter your primary target keywords, choose whether to look at global keyword data or keywords relating to a specific country, then hit search. Screaming Frog is extremely useful in fetching a set of URLs and analyzing the important details like the meta tags or broken links.

When you feel your readers would benefit with deeper information on a particular topic that is available on another website, link to it. Google wants to see outbound links from you as an indicator that you’re participating in the web’s ecosystem of sharing information. I’ve included suggestions and even a few videos for each one to help you improve your Google rank. Compression is one of the simplest ways to reduce file sizes and improve page load speed. Gzip and Brotli are two popular compression methods that can compress CSS, JavaScript, and HTML files, reducing the amount of data transferred over the network.

• Whether you’re looking to gain a competitive edge or optimize your site for better performance, SimilarWeb is a valuable tool in your SEO arsenal.
• Plans start as low as $99/month which means almost every small business can afford to hire a seasoned veteran to point them in the right direction with their marketing plans.
• But, if you’re dealing with a large site containing hundreds of target keywords, the manual method would be too time-consuming to carry out.

Mobile-Friendly Website Design: Why Your Local Business Needs It

It’s no secret that how fast your site loads (page speed) has long been SEO Anomaly a Google ranking factor. It’ll provide you with an overview of your top pages to optimize. And give you insights into your potential traffic gains if you make the right changes. It’s not always possible (or logical) to have the target keyword immediately at the start. On-Page SEO is one of the FASTEST ways to improve your Google rankings.

Strategies For Earning Quality Backlinks

Secondary keywords are incredibly important because they help you cast a larger metaphorical net into the search engine sea. Secondary keywords should be closely related to your focus keyword and have the same intent. All of these keywords add depth to the article while also supporting the main topic and keyword. Now when someone is looking for any of those keywords, we’ll have an optimized page that is useful for that audience. To ensure that your site continues to rank well, check if your old content is decaying — especially blog posts with dates on them. To do this, you can use Google Search Console and see which pages have lost, clicks, impressions, or rankings.

This will give you a very good idea of your niche and help you spot the specific queries your target audience is using. To perform a content audit, start by identifying pages that haven’t been updated in over a year. For each page, consider optimizing content to align with search intent, refining the format for better readability, and enriching it with engaging visuals. One of the most common questions I get from clients is how to get better results with SEO.