How Website Speed Actually Impacts Search Ranking

Freshness isn’t simply about the content itself, but about the entire SEO experience to continually deliver the most relevant result to the user. Many SEOs understand that freshness is a ranking signal, but they mistakenly believe that it only applies to the content itself. E.g. updating the publish date and refreshing the content every couple of years. The same way you can leverage your competition to find the most profitable keywords, some of the easiest link building opportunities you will find will also come directly from your competitors. Finally, after you’ve created a new page and linked to other pages on your site, you have one more step to go. Now it’s time to update your older pages with links to your new page.

Keyword Research

A simple way of finding the latest information to keep your content fresh is by using Google Trends. Google values transparency when it comes to businesses, meaning it wants BHS Links clear, consistent, and easy-to-find information about your business details. HTTPS (Hypertext Transfer Protocol Secure) is a secure protocol that encrypts data transmitted between a website and its visitors.

increase in ecommerce sales

To use Local Rank Tracker effectively, first, you’ll need to set up your project. This involves specifying the keywords you wish to track and the geographical areas you’re interested in. The beauty of a local rank tracker is its ability to focus on specific cities and regions, giving you a granular view of your performance in different areas. To harness the power of reviews, local business owners should make it a priority to encourage their customers to share their experiences and feedback. This can be on Google itself or on other relevant third-party review sites.

• Unlike algorithmic penalties, manual actions are explicitly communicated to webmasters through Google Search Console.
• This guide will help you navigate the steps necessary to check your keyword rankings effectively.
• If you own a small fitness studio, getting a backlink from a top fitness blog would do wonders for your SEO marketing.
• This is why, of all Google ranking factors, quality content is chief.

Enhancing user experience through better design, faster load times, and clear navigation can help improve your ranking factors across the board. A high bounce rate can indicate a poor user experience, but it’s not a direct Google ranking factor. It can, however, indirectly affect your rankings if it leads to decreased user engagement and time on site. To improve your bounce rate, create high-quality content that engages users and aligns with search intent. SEO ranking refers to a website’s position on search engine results for a specific query.

You also have the option of 302 redirecting a page, but this should be reserved for temporary moves and in cases where passing link equity isn’t as big of a concern. You’re temporarily siphoning traffic through a certain route, but it won’t be like that forever. Say you move a page from example.com/young-dogs/ to example.com/puppies/. Search engines and users need a bridge to cross from the old URL to the new. Before you can do anything meaningful with the crawl error report, it’s important to understand server errors and “not found” errors. For more accurate results, monitor and use the Index Coverage report in Google Search Console.

Google Page Experience (UX) is a set of metrics and factors that evaluate how users perceive their interaction with a web page. Also, create a site structure where users can quickly access pages within three clicks. Search intent (or user intent) is the reason a user conducts a specific online search. However, avoid keyword stuffing and don’t force the keywords in the content.