However, it’s not just about winning new customers (or diverting some of your competitors’ potential customers). It also helps to boost the credibility of your brand or business. Video content is showing up more and more on the SERP, and…
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Whether you're running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. It is the practice of improving your website's content, structure, and visibility to rank higher on search engines like…
“In turn, Google’s algorithm can and will continue to recommend the website as a valuable resource,” Gonzales explains. It’s also important to follow Google’s E-E-A-T guidelines (expertise, experience, authoritativeness, and trustworthiness). To rank at the top of search results, content…
Freshness isn't simply about the content itself, but about the entire SEO experience to continually deliver the most relevant result to the user. Many SEOs understand that freshness is a ranking signal, but they mistakenly believe that it only applies…
Experienced SEO Manager with over 9 years of expertise in leading and executing large-scale SEO strategies for global brands. Proven ability to manage cross-functional teams, optimize websites for organic traffic growth, and exceed SEO performance goals. Adept at data-driven decision-making…
While Google doesn’t formally penalize you for having duplicate posts or pages, it can still impact your rankings. Yoast also adds structured data to your pages, meaning all blog posts should appear with the schema Article. Ahrefs has a broken…
In other words, your website may perform worse in Google if you don’t use HTTPS. People are used to navigating through websites in a certain way and you should make this process as easy and clear as possible for them.…
Because it tells you what strategies work best for your business. This means your content should be accurate, comprehensive, and relevant to your brand. Search engine algorithm updates are something every organization needs to monitor to dominate the digital space…
However, when I tried to contact live support, no one answered even days later. Thankfully, I tried to speak with them before I ever made a purchase. I highly recommend reading the TrustPilot reviews as well to check for red…